Record the results of your marketing

Record everything!

How many people are visiting your (plug in your thing here)

How many people are coming back to your.....

How long are people are staying at your.....

How often are they visiting your....

How many of those people turn into sales?

Are they repeat customers or are they new?

How many of your customers are referrals from past customers?

Are your returns worth the investment you're making?

The only way for you to truly understand your business is to track the results from the things you're doing to generate business. Otherwise you will never be sure.