I have to continue to remind myself that NOW is the time to start working on that lawn. It's a chore but it makes a really big difference when you start tending to it during the cooler months versus trying to do it when the sun will burn your seeds!
I like to use this little tool to help me along HERE.
But if you're not the kind of person who likes to get their hands dirty I strongly encourage you to use Upchurch Lawn Care. I trust them and they do great work!