Price It To Sell

One of the biggest mistakes sellers make is they price above or at the top of the market. Their logic is that if they go on the market at a higher price they can negotiate down to the number they were actually thinking, or, if no one makes an offer they can lower the price in minor increments.

This is not a good strategy! In fact, it almost never works. Think about it, as a home sits on the market and days begin to go by how likely are buyers thinking that the home is worth what the sellers are asking? Hardly ever. I can assure you buyers are thinking that the home is overpriced and it needs to come down.

The longer you stay at that price the longer the home will sit and the more doubt begins to travel through the market about your listing.

Therefore the best pricing strategy is to price the home just a hair under the market. Remember, people like to think they're getting more value for what they're paying. Placing a home on the market for $325,000 where it may actually be worth $330,000 will most certainly get people interested.

And here's what usually happens, if you've done all the other things mentioned in this guide, you won't just get one buyer to make an offer, you'll get several. They're all competing for your listing! What do you think happens to the price of that home? That's right, you got it! It goes up, and sometimes, way up! What was priced at $325,000 ends up selling for $335,000 or more. 

This pricing strategy puts sellers in a very strong negotiating position. Remember, negotiate from a position of strength and this is a much stronger position to be in than if you're attempting to negotiate from a price that is too high.

So, now you have seven tips that will help you not only get more buyers to come view your home but you also have tips that will put more money in your pocket!

Before you go, I want to encourage you to join my seller webinar. We'll go into more depth and I'll get a chance to answer ANY questions or concerns you may have.