Copy Then Create

When you're trying to build a business it's a lot to ask of yourself to invent something from scratch. That would require you to test, fail, and adjust before you even make a dime.

It's far more easier to replicate a model, use what's already been tried, and is now true, then move to create.

Bottom line, you shouldn't be looking to be creative until you've first learned to execute a business model that already exist.