There Are Many Ways To Make a Salad

You can make a garden salad, a Cesar salad, a pasta salad, a fruit salad, a chef salad, a chicken salad, and more. But to qualify as a salad the salad must have a mix of one item with another. Otherwise, it's not a salad.

The same works for business. In order to be a business there is one thing you need - Leads. Without leads there is no business.