Rather we know or not we're all telling a story and the world perceives us based upon the story we're telling. The most interesting stories are noticed and shared with others while the same "ole stories" are ignored.
If you're a marketer (and in this day in age we all are) this matters more than money. Your ability to capture the attention of an audience gives you an enormous amount of influence, and that influence translates into dollars and cents.
So, if there's one thing you might want to focus on in 2016 is the story you're sharing with the world. The more engaging the story the more secure your business will be.