There are only a few things that really matter when it comes to building a business and if you stick to them you'll eventually find yourself with multiple wins under your belt.
- Keep the business simple. When you try to become too creative it leads to you getting off course from what you really should be focusing on.
- Get more leads! Doesn't matter if they're qualified or unqualified leads you just need a lot of them. Surely not everyone is going to be an unqualified lead therefore you need to have a large number of potential customers to work with to ensure you have conversion rate that will lead to sales.
- Invest advertising dollars in areas where your customer's attention is. Don't spend money in the newspaper if your target audience doesn't read newspapers! That's common sense. Advertise where your market is and don't stop!
- Treat the customer right. At all times make sure you provide great customer service. The best business you can receive is repeat business or business you receive from word of mouth. That kind of business is less expensive and it leads to an overall better experience for you as well as the customer.