Emotion Is Contagious

Which is why, when you operate in an advisory role, you must be adamant about controlling them.  When there's money on the line people tend to act more aggressive, more suspicious, and in many cases, more illogical. 

When your emotions become a part of the dilemma, it reduces your credibility as an adviser, and can often times, diminish your ability to think clearly. 

When problems arise is when you need to be at your best and when your understanding of the matter should bring nothing more than calm, clarity, and insight. 

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