Am I willing to risk failure the question we must ask ourselves if we're going to take on any entrepreneurial endeavor. 

The risk of failure is what creates a sense of urgency and motivates the entrepreneur to level up a few notches in order to navigate through the market and achieve their goals.

Risking failure forces the entrepreneur to look themselves in the mirror daily and honestly admit rather or not they're really putting in the work.

If failure isn't on the line then success isn't either. But if you're willing to risk failure, it doesn't guarantee success, but it does guarantee an opportunity at achieving it.

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