Not every woman would dare go out with a pair of red bottom heels. Some may not prefer the look and for some others it may not suit their taste; but for the ones who would, it's more about the attitude and the perception that comes with having them on rather than the look itself. For designers, such as Christian Louiboutin, this information changed everything. They figured out that they didn't need to speak to all women about their product, they only needed to speak to the few who share their ideology.
You can try to be all things to all people hence be nothing to know one. Or, you can be the best to a few and ignore everyone else.
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