We Do More By Doing Less

She starts a business.

She has a family to care for.

She goes to school part-time.

She takes the car to get fixed.

Her business needs attention.

She serves the church through several ministries.

The kids got basketball practice. 

Her husband wants more sex.

She goes to dance practice with her friends on Tuesday nights.

She got a book in her head that she wants to write.

Her business is losing money.

Her family wants her to come up for the holidays.

There's no food in the house....she got to go grocery shopping. 

She decides to start the first chapter of her book....she stops midway through.

She's starting to feel like she's losing focus. Maybe too much going on at one time. 

She's helping her friend plan her wedding. 

She's on the board of the PTA.

Six months out of the year have passed already. Where has time gone she thinks to herself?

She's ready to refocus on her business.

Her favorite show just came back on Netflix.

The family is heading to the beach for a week summer vacation.

Her friends want to take a Girl's Trip to Miami next weekend. She thinks to herself...I need a break.

The kid's school is about to start up again. Got to go school shopping.

Her business is becoming an after thought. 

The holidays are right around the corner. 

She has a final exam on Friday.

Her church wants her to lead the Christmas play.

New Year's Eve!!!........here already? 

Her business is dead and she's $5,000 in the hole.

Things aren't really as good as it appears to everyone else.

She's dying inside.

Too many things to do.

Too many people to please.

Too many bills to pay.

Too many prayers to be answered.

It's all just............too much.

Maybe, she thinks to herself, I should just do less. 

But that means people will get angry.

It means that people will say that I've changed.

It means that I'll miss out on more events.

It means someone else will have to step up to help in other places.

It means I'll have to give my attention to fewer things....

What if it doesn't work out?

What if it blows up in my face?

What if............what if.........what if...............

But then again. If I only have to focus on this__________. How simple will my life be?

How much more work will I be able to do?

How free will I be?

 

 

 

 

 

 

An Instrument With Little Time To Be Used

That's all we are....instruments with a specific purpose. But there's a flaw many of us struggle with and that is, for most of our lives, we try to operate like other instruments. 

We try to look like them.

Play like them.

Strike the same pitch and beat the same drum as them.

But the longer we spend trying to be other instruments we get further away from the instrument we are. 

One of the best discoveries in life is when you figure out what kind of instrument you were meant to be. And when you figure this out you learn not to spend time doing anything else other than playing the kind of tunes that come natural to you. This is what it means to be authentic to who you are.

But the second best discovery in life is when you figure out that you're an instrument with little time to be used. The amount of time we spend engaging in waste is not only a shame it's nonsensical. And we spend years, sometimes even, decades struggling to get away from the practice of resistance. It's so baked into who we are that we actually, sometimes, think it's who we are......It's not, it's fear, and fear shows up in many ways including the subtle practice of wasting the day away scrolling your timeline. 

But when you finally realize that you have a very limited amount of time to operate and accomplish your objectives you suddenly learn to ignore the waste and focus on the most important work in front of you. You learn to be the instrument. 

This Is My Last Daily Blog Post

...not completely but at least for a while. I started this blog almost three years ago with one intention in mind. To figure out what I believe to be true about the business I practice and write it down. 

Over the years this ritual has done a number of things to help me grow.

First, it's caused me to think honestly about what I believe at the time of my writing. As time has gone on, of course, my perspective around a number of topics have changed and evolved as I started to put a number of these philosophies into practice. Sometimes I would come to learn that I was right and other times not so much. But regardless of rather I was right or wrong the learning always continued and my thoughts and ideas became more refined as a result of it. 

Secondly, it has reminded me of the responsibility I have as a person who communicates ideas. Over the course of a month approximately fourteen thousand people visit this site. Thank you for that. Whatever your reason has been I can only say that I've always felt the responsibility to speak honestly about what I think in the moment. I've never claimed to be right but I certainly believe the things I've always said are true. Furthermore, I've always written with my children in mind. I don't believe any of them have actually read this blog, at this point in time in their life, but I've always tried to write as though I was speaking to them directly, and ask myself the question is this post leading them down the appropriate path in business and life.

I now plan to post at least once a week with as much insight, passion, and courage as I can muster. Although I'm cautious not to promise that I will and I'll explain why very shortly. I believe strongly in the practice of journaling as it forces us to think critically and honestly about what we believe before we write it down. You don't have to be honest but if you're going to make a difference in your own life or another's then honesty is the only way.

As you may know, I started a real estate company called Urhous. Our goal is very simple - to disrupt and make a difference in the real estate industry in a really big way! Instead of telling you exactly what we mean by that I would rather show you. But it's going to require total and complete focus by our team and I in order to make that happen. Hence, the necessity for me to spend less time showing up on this blog. 

I try not to have too many commitments in my life. I'm very self aware. I understand that I am a horrible multi-tasker and I'm easily distracted when I have more than one thing going on at a time. I also have this condition of becoming a bit angry with myself when I don't achieve the goal I seek due to a lack of discipline and a lack of courage to remove distractions. It's hard for me to live with disappointment that's self-inflicted. So over the years I've learned how to remove food from my plate (even if the food is good for me but not ultimately the food I want) to make room for the most important parts of the meal. Urhous is doing great work in the real estate industry and the entire Urhous team want to make sure that we impress the market with value that can't be disputed, and that takes extreme focus. 

So if you're interested in my work (not that you should be) but if you are, or you're looking to buy or sell a home 😉, go to Urhous and follow the blog, follow us on Facebook, or Instagram. 

We're going deeper than any real estate firm ever have before and we want to offer the kind of value to the market that simply hasn't been demonstrated. 

But I promise you this - when I show up here I will show up with a lot to give. So I hope you stay tuned. In the meantime go over to Urhous and check out what we're doing in the early stages of the company and I'll check in with you from time to time.

XoXo

- Steve

Record the results of your marketing

Record everything!

How many people are visiting your (plug in your thing here)

How many people are coming back to your.....

How long are people are staying at your.....

How often are they visiting your....

How many of those people turn into sales?

Are they repeat customers or are they new?

How many of your customers are referrals from past customers?

Are your returns worth the investment you're making?

The only way for you to truly understand your business is to track the results from the things you're doing to generate business. Otherwise you will never be sure. 

If you solve more problems

...you'll eventually become more valuable. The world doesn't need more motivational speakers and life coaches. It needs more problem solvers. People who are willing to take the lead and do the hard work that comes with dealing with the many issues we suffer from. 

We need you to take the lead.

Ship Now. Ship Often.

Part of creating a smart marketing campaign is knowing how to ship. Shipping means that you distribute valuable information, products, or content to the consumer that is important to them.

When you ship to the consumer often the market becomes familiar with you, your brand, and what you're selling.

Sometimes getting noticed is not a question of rather the market is interested in what you're selling but a question of rather or not they know you exist.

When you don't ship you become forgettable. You can't expect the consumer to remember your name or to remember what you sell. It's up to you to inform the consumer today and in the future. It's also up to you to keep them interested.

This is why you must ship now and ship often. So that you understand what the market wants and needs. Waiting can cause you to believe that you need to obtain perfection prior to shipping and that sort of myth will only leave you paralyzed.

You can only achieve excellence through practice and without that you run the risk of never creating something that is perfect enough for the consumer you're speaking to.

Use Money As Your Weapon

Money is an incredible weapon when it's aimed at the right target. Before you pay yourself, or anyone else, you must first focus your resources towards the opportunities that will bring you more of it's kind. 

This is how money makes more money. It funds the work and produces more capital in return. 

One thing at a time...☝️

...that's what my mother used to tell me. "Focus on one thing at a time son" she would say. I would habitually skip from one project to the next thinking I was fully capable of handling all that came with each goal. Over time I learned that I couldn't really be as good as I wanted to be at one thing when I was busy doing a little bit of everything. 

This is as much a business lesson as it is a life lesson. The better we get at focusing on just one ☝️ thing the more we can accomplish.

How Many Views Do I Have?

A better question to ask yourself is how many people are you impacting. Viewership is not equal to engagement and unless there's something about your work that impacts the viewer in a way that makes them want to start a relationship you don't have as much as you think.

Sure, amateurs can create all kinds of content that will give them views but pros understand there's a much deeper interaction to be had. 

You Need Help

Eventually you arrive at a place where you can't do it alone. You need help. The lone wolf never gets very far - you need leverage - you need others who can help you in the areas where you're weak. And you should embrace the reality that exist before your very eyes. 

How To Get Lucky

You heard the phrase "the harder I work the luckier I get." It's one of the universal truths. The more you dive into your work head first and the more often you do so the more opportunities you'll see. This principle simply cannot be refuted. 

Just ask

Getting what you want sometimes is just as simple as asking for it. If you don't ask you don't get. That's what we say in the deal making business but it's just as true in life. 

Quit being a baby!

That's what my daughter told my son last night before they went to bed. Apparently, he was crying because she somehow hit him in the lip by mistake but there was no blood and no bruise so she felt he was overreacting (which he was), and told him to quit being a baby. 

We all tend to find ourselves in moments when we're caught up in our emotions. The deal doesn't go our way. The customer chooses a competitor. The market doesn't respond to our work. This sometimes causes us to overreact, so we take our ball and go home. 

Every now again we need someone to whisper in our ear and say quit being a baby!

Press Publish

If you want to start a blog you have to get in the habit of creating and publishing content. Some bloggers spend way too much time worrying about grammar or rather their content is long enough, wise enough,  thought provoking enough, or however they want to define "enough." 

The truth of the matter is you just need to press publish and keep publishing until you find your voice and your cadence. At first, the blog will be mainly for you. You're talking to yourself and learning to refine your own thoughts and ideas. As time goes on the people who follow you will suddenly find that your blog is also for them too - because ideas are meant to be shared. But nothing happens unless you press publish.